App Content Design

Client: Samsung

The Brief

To design the editorial content, interface and screen layouts for Samsung Members, a loyalty app to help users get more from their Samsung device.

The Process

Reporting to Head of Design, I designed up to 20 pieces of editorial content and tips each month in Sketch, promotional banners and pages for targeted offers and rewards using Photoshop and Illustrator, as well key product launches. Collaborating with strategists, account directors, project managers and the team of developers to exceed client expectations and create the most successful product possible.

I also designed a monthly email newsletter for Samsung Members, created key visuals, social media campaigns, digital display banners and more.

Success was indicated by an increase from 200k to 4.4 million CRM customers using the app, customer retention and sales leads to Samsung and its channel partners.

The Result

• Date: January 2019 - January 2021
• Category: Digital Design
• Client: Samsung

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Magazine Design

Client: Craft Gin Club

The Brief

To design the magazine article spreads for the Craft Gin Club magazine that is sent out with the subscription boxes. Along with the magazine, subscribers receive a full-size bottle of artisan gin, a selection of mixers and snacks. The magazine contains gin cocktail recipes, articles and features.

The Process

There is a basic template set up in InDesign which is used to ensure consistency across each issue of the magazine. 
I was supplied with the copy as a Word doc and some assets from suppliers, such as images of the featured gin, mixer bottles and snacks. I sourced all other imagery from Shutterstock and Getty Images, and fonts. The template allows for a lot of creative free-reign so it was pretty much a blank canvas for the articles that I designed. A designer’s dream!

The Result

• Date: January 2019
• Category: Graphic Design
• Client: Craft Gin Club

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Logo & Social Media Design

Client: Gardensmith London

The Brief

To design the logo and social media assets for a new gardening business based in South London.

The Process

I used Adobe Illustrator and a Wacom drawing tablet for the vector illustrations. The illustrations are scaleable, which will be useful in the future for rolling out across all different sized applications such as clothing, flyers and van artwork without loss of quality.

Included in the package was the vector logo files, Instagram profile picture, first 3 Instagram posts, Facebook profile picture and Facebook cover image all at the correct sizes.

• Date: March 2020
• Category: Branding & Illustration
• Client: Gardensmith London

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Landing Page Design

Client: Samsung

The Brief

To design a mobile first landing page for online retailers to use to market the new Samsung J6+ mobile phone.

The Process

I designed the landing pages for desktop and mobile, adhering to brand guidelines. I used Photoshop for the layouts. Once the designs were signed off I prepared the PSD for the developers. I tested the staging links from the developers and fed back amends to them.

The Result

• Date: September 2018
• Category: Digital Design
• Client: Samsung

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Automated Email Designs

Client: Hunter Boots

The Brief

To design a set of 16 automated emails including Welcome, Post Purchase, Lapse Prevention and Abandoned Basket emails.

The Process

I designed the emails for desktop and mobile, adhering to brand guidelines. I used Sketch and Photoshop. The emails were signed off by both the design and CRM teams and I provided the assets to the CRM team to build.

The Result

• Date: August 2018
• Category: Digital Design
• Client: Hunter Boots

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Digital banner development

Client: Waitrose

The Brief

To build the HTML5 digital Doubleclick banners according to the ad server spec, and provide backup animated GIFs.

The Process

Using the provided storyboards as a guide, I set up the animation files in Google Web Designer and created the animations. Once the animations were signed off by the client I provided the HTML ZIP files suitable for deployment to the ad server.

The Result

Coming soon

• Date: July 2018
• Category: Digital Design
• Client: Waitrose

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Responsive email design

Client: Ted Baker London (SS18)

The Brief

To design a mobile first email for the UK, France and German markets to feature Ted's Colour By Numbers high summer collection.

The Process

I designed the email for desktop and mobile, adhering to brand guidelines. I used Photoshop and Adobe Illustrator for the images and Sublime text editor to write the code. The HTML files were supplied to the CRM team to upload to Salesforce.

The Result

• Date: May 2018
• Category: Digital Design
• Client: Ted Baker

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Responsive email design

Client: Ted Baker London (SS18)

The Brief

To design a mobile first email for the UK, France and German markets to feature Ted's Colour By Numbers Cockney Rhyming Slang jumper collection.

The Process

I designed the email for desktop and mobile, adhering to brand guidelines. I used Photoshop and Adobe Illustrator for the images and Sublime text editor to write the code. The HTML files were supplied to the CRM team to upload to Salesforce.

The Result

• Date: April 2018
• Category: Digital Design
• Client: Ted Baker

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Responsive email design

Client: Ted Baker London (SS18)

The Brief

To design a mobile first email for the US and Canadian menswear market to feature Ted's statement shirts.

The Process

I designed the email for desktop and mobile, adhering to brand guidelines. I used Photoshop and Adobe Illustrator for the images and Sublime text editor to write the code. The HTML files were supplied to the CRM team to upload to Salesforce.

The Result

• Date: April 2018
• Category: Digital Design
• Client: Ted Baker

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Direct Mail Pack

Client: Ted Baker London

The Brief

To design a direct mail 'Whistle & Flute' guide to suiting, with first-name personalisation.

The Process

I designed a concertina-fold guide to show Ted's different suit types. Accompanying this was a double-sided letter featuring first-name personalisation, a size guide with space for the recipient to write their own personal measurements, and a T for Tall card. The pack was wrapped in a tape measure and sealed in an envelope that I designed to look like a suit pocket. We added bit.ly links in order to track website visits.

The Result

Letter

Concertina-fold booklet

Size guide

T for Tall card

• Date: February 2018
• Category: Graphic Design
• Client: Ted Baker

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Responsive email design

Client: Lancôme

The Brief

To inspire customers at Halloween, Lancôme produced a series of make-up tutorial videos, including ‘Sexy Spider’ and ‘Witch Eyes’. They wanted to send out an email to customers to promote these tutorials and the products used in them.

The Process

I designed the email campaign for desktop and mobile, adhering to brand fonts and styles. I used Sketch and Adobe Illustrator.

Other brands for which I created a similar type of work include: YSL Beauty, Armani Beauty, Decléor, Kérastase, Kiehl's and L'Oréal Professionnel.

The Result

• Date: October 2016
• Category: Digital Design
• Agency: RAPP

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Web & Email Graphics

Client: UGG

The Brief

Create graphics for the website and emails. I also designed a set of HTML5 banners.

The Process

I designed the web and email assets for desktop and mobile using Photoshop.
The HTML5 banners were built in Google Web Designer for Doubleclick.

The Result

Email graphics

300x250 MPU

300x600 DMPU

• Date: April 2017
• Category: Digital Design

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HTML5 banners

Client: Investec

The Brief

Build and roll-out a set of HTML5 banners with supporting gifs.

The Process

I hand-coded the banners in Sublime text editor using AMPPS to view the banners.

The Result

Coming soon

• Date: April 2018
• Category: Digital Design
• Agency: MBA

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HTML5 banners

Client: Qantas Airways

The Brief

Build and roll-out a set of HTML5 banners with supporting gifs.

The Process

I hand-coded the banners in Sublime text editor using AMPPS to view the banners.

The Result

Coming soon

• Date: April 2018
• Category: Digital Design
• Agency: UM London

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Responsive blog feature

Client: Oasis

The Brief

Design a responsive feature for the Oasis blog. My starting point was to promote the nautical stripes fashion trend of the SS16 season and customers could shop the products featured on desktop, tablet and mobile.

The Process

I designed the feature in Adobe Illustrator and created hand-drawn illustrations and a watercolour texture, which I manipulated in Photoshop.

The Result

• Date: June 2016
• Category: Digital Design

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Infographics

Client: Lumesse

The Brief

Lumesse is an independent HR software vendor and they provide their customers with useful resources about the latest research into talent acquisition, management and development, in the form of infographics and white papers. The client asked me to design an infographic about ‘Onboarding’ based on the results of their research on the subject.

The Process

I drew layout and icon ideas in my sketchbook before working them up in Adobe Illustrator. I created vector icons and illustrations before bringing them all together in an infographic format to display the results of the client's research in a visual way.

• Date: May 2015
• Category: Graphic Design, Illustration

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Event graphics

Client: Dell

The Brief

Design and artwork large format directional signage and collateral for an event in Brussels.

The Process

I designed the welcome signs over the entrance, directional signage, flags and a themed face cut-out photo board. All the assets were required to be on a large scale, so I created vector-based assets in Adobe Illustrator and set up print-ready PDFs in Indesign.

• Date: April - June 2014
• Category: Graphic Design

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Bootstrap website

Client: NATS

The Brief

Design a responsive website to explain the changes to employees that would be happening to their pension scheme.

The Process

I designed the website in Adobe Illustrator and Photoshop, using stock imagery and vector illustration to make the site visually engaging. I chose to build the website in Bootstrap and added jquery animated charts to display the information in an exciting way. I then tested it across all major browsers.

The final website was hosted on a private server due to the confidential nature of the content, however, the design can be viewed below using example content.

The Result

• Date: April 2015
• Category: Digital Design

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Email design & animated GIFs

Client: Redken

Coming soon

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eCommerce website

Client: The Fine Cotton Company

Coming soon

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In-store displays

Client: Sainsbury's

The Brief

Design and artwork in-store displays to inform customers of the improvements being made to their store. Approximately 3 stores per week needed these displays, tailored to their specific improvements.

The Process

I worked with the Art Director to design the display template. I set up the artwork in Adobe Illustrator and tailored the content to each store's requirements. I create the print-ready PDF and sent it to the printers. We also created a digital presentation, using iMovie, that played on the screen that was built into the display.

• Date: 2012
• Category: Graphic Design

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Exhibition graphics

Client: Rebel Kitchen

Coming soon

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Bespoke Mailchimp template

Client: Google

The Brief

Design and build a responsive email newsletter template in Mailchimp. The client would need to be able to use the template to generate different versions of the email in different languages and send it to people who have expressed an interest in Google Arts & Culture. There will be an introduction, highlights/contents in the form of a list of clickable links which will scroll to respective sections within the email. There will be nine sections/stories and a link to download the app.

The Process

I began by breaking down the required sections and working out the layout styles that could work for each section, and sourcing example content (copy and images) from the client's website to use as placeholders.

I used Google’s font ‘Roboto’, with similar sans-serif fonts Helvetica and Arial as back-ups in case the recipient’s device couldn’t load the Google web font. The colour palette I used was the blue and greys taken from the brand guidelines to keep the email looking on-brand.

I designed the template in Adobe Illustrator and provided the client with a PDF visual for them to see the design and provide feedback. Once they were happy with the design I hand-coded the template in Sublime, before testing it in Litmus and uploading it to Mailchimp.

The Result

The Feedback

"Thomasina is always a joy to work with, and does a fantastic job!"

• Date: August 2016
• Category: Digital Design

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Branding and illustration

Client: Kats & Dogs

Coming soon

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Web & email assets

Client: Pokerstars

Coming soon

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Interactive PDF

Client: LEGO

Coming soon

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Event poster design

Client: Bath Cats & Dogs Home

Coming soon

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Web & Email Assets

Client: Lebara

The Brief

Design and code HTML5 animated banners with backup gifs, the new marketing email template and roll out assets for the website and emails featuring new content.

The Process

I created the static assets for web and emails in Adobe Photoshop and Illustrator. I hand-coded the HTML5 banners and email template in Sublime/.

• Date: September - December 2015
• Category: Digital Design

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